Who?
Cinematic, Classy, Contemporary, Honest.
A branding and identity for Whitford Wedding Films, a wedding videography business based currently in Melbourne, Australia.
Brand essence Cinematic, Classy, Contemporary, Honest.
HOW?
Logotype
Logotype
The logotype is versatile with high readability and can be used independently of the brand mark. The circular forms evoke the concept of rings whilst echoing the imagery of the brand mark with its play on rolls of film/wedding bands. Avante Garde Gothic is clean, contemporary, minimalist and carries tones of class and confidence.
Brand mark
The brand mark has a raw aesthetic that encompasses the brand essence of honesty. It represents the camera and depicts reels of film as wedding bands interlocked. The strength of the lower half of the rings also whispers the letter “W” for Whitford. The combination of humanistic artwork with the clean, contemporary logotype form a balance and represent the different aspects of the businesses core values, through a simple yet comprehensive brand vocabulary.
The brand mark has a raw aesthetic that encompasses the brand essence of honesty. It represents the camera and depicts reels of film as wedding bands interlocked. The strength of the lower half of the rings also whispers the letter “W” for Whitford. The combination of humanistic artwork with the clean, contemporary logotype form a balance and represent the different aspects of the businesses core values, through a simple yet comprehensive brand vocabulary.
Supporting Elements
An extended brand vocabulary encompasses the circular forms of the logotype, whilst a continuity is achieved with the inclusion of raw and honest illustrations.
An extended brand vocabulary encompasses the circular forms of the logotype, whilst a continuity is achieved with the inclusion of raw and honest illustrations.
