Who?
A branding and identity for a global entertainment investment company based out of Melbourne and Sydney.
A branding and identity for a global entertainment investment company based out of Melbourne and Sydney.
Brand essence
Trust, Progressive, Prestige
Trust, Progressive, Prestige
HOW?
Logotype
The balanced logotype has the perfect amount of contrast in stroke and positive/negative to convey prestige. The typeface“Didot”, is timeless but whispers the past making it feel established and in turn evoke trust. Though it whispers the past, the contemporary arrangement makes it feel progressive. The use of the same typeface as the basis of the mark creates cohesion.
Logotype
The balanced logotype has the perfect amount of contrast in stroke and positive/negative to convey prestige. The typeface“Didot”, is timeless but whispers the past making it feel established and in turn evoke trust. Though it whispers the past, the contemporary arrangement makes it feel progressive. The use of the same typeface as the basis of the mark creates cohesion.
Brand mark
The“Mogul” embodies the company and represents the "S" of the logotype. The serif at the top hints to a brim of a hat. The face cuts into the thickest section of stroke to create contrast that mirrors that of the logotype. The thinnest stroke thickness of the top, middle and bottom are all the same. The bottom serif has been trimmed sharp like the edge on the top serif, this creates the illusion of a hand and movement. This unique mark subtly represents money and theatre.
The“Mogul” embodies the company and represents the "S" of the logotype. The serif at the top hints to a brim of a hat. The face cuts into the thickest section of stroke to create contrast that mirrors that of the logotype. The thinnest stroke thickness of the top, middle and bottom are all the same. The bottom serif has been trimmed sharp like the edge on the top serif, this creates the illusion of a hand and movement. This unique mark subtly represents money and theatre.
