Who?
A Byron Bay based premier acreage lawn mowing and property maintenance company. Slash Me Silly had out grown its branding and wanted a refresh to represent their business now and its future.
A Byron Bay based premier acreage lawn mowing and property maintenance company. Slash Me Silly had out grown its branding and wanted a refresh to represent their business now and its future.
Brand essence
Down to earth (honest, relatable and trustworthy), Professional, Humour.
Down to earth (honest, relatable and trustworthy), Professional, Humour.
HOW?
The use of the caricature conveys the family run, local business in a relatable and trustworthy way. By illustrating the well known owner looking happy into the distance, it creates an element of humour whilst remaining professional. Through colour and shade the image captures sunshine and positivity. The logotype has the natural feeling of grass whilst being supported by structure. It's barber shop "cool" tone, feels bold and established.
The use of the caricature conveys the family run, local business in a relatable and trustworthy way. By illustrating the well known owner looking happy into the distance, it creates an element of humour whilst remaining professional. Through colour and shade the image captures sunshine and positivity. The logotype has the natural feeling of grass whilst being supported by structure. It's barber shop "cool" tone, feels bold and established.
