Who?  
A St Kilda based florist, branding and identity. 
Brand essence  
Fresh, Feminine, Handcrafted, Whimsy.
HOW? 
The brand mark has an element of scientific, botanical illustration but feels handcrafted. The illustration is a peony, the florist's favourite flower and one that represents fresh, feminine and whimsy. The grey company colour has a sense of softness synonymous with flowers. The logotype is clean and contemporary to balance the hand rendered feel of the mark. The branding and the way it contrasts with the wide range of flowers was considered, it carries enough personality to be memorable and hit the brand essence whilst allowing the amazing blooms to shine.
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